DoorLoop vs Innago: Which One Fits Your Portfolio?

The real difference between these two isn’t features, it’s who they’re built for. Innago is free. DoorLoop isn’t. Everything else follows from there.

PRICING

DoorLoop: Starter $69/month ($49/month billed annually) for up to 20 units, Pro $149/month, Premium $209/month. Pricing scales with unit count.

Innago: $0/month core platform, no unit or user limits. Revenue comes from optional add-ons (tenant screening reports, premium support) and a small per-transaction fee on rent payments, not from a subscription.

WHO EACH ONE IS ACTUALLY BUILT FOR

DoorLoop targets landlords and property managers with 10+ units who want an all-in-one platform and are willing to pay for strong support and deeper functionality (owner portals, custom branding, open API).

Innago targets small to mid-sized landlords, with 97% of its own reviewers coming from small businesses. It’s the tool for someone who wants real functionality, not a stripped-down free trial, without a subscription.

FEATURE DIFFERENCES WORTH KNOWING

Both include tenant screening, online rent collection, and maintenance tracking. DoorLoop adds owner portals and customizable branding, useful if you manage on behalf of other owners, plus an open API for connecting outside tools. Innago includes electronic lease signatures and customizable invoices/late fees in its free core, features some paid platforms charge extra for.

THE ACTUAL DECISION

If you’re under 10 units and want to avoid a monthly bill, start with Innago. It’s not a trial version, it’s the real product. If you’re managing 10+ units, especially for other owners, and want dedicated support behind a paid platform, DoorLoop’s depth is worth the cost. Don’t pay DoorLoop’s Starter price for a portfolio Innago already handles for free.

Read the full reviews: DoorLoop Review and Innago Review.