DoorLoop vs Innago: Which One Fits Your Portfolio?

The real difference between these two isn’t features, it’s who they’re built for. Innago is free. DoorLoop isn’t. Everything else follows from there.

Visit DoorLoop →   Visit Innago →

PRICING

DoorLoop: DoorLoop One $2.50 per unit per month ($1.50 per unit above 100 units) with a $199 monthly minimum; Connect $4 per unit with a $299 minimum; Multiply $5 per unit with a $399 minimum. Annual billing costs less and the annual rates are not published. Checked October 26, 2026.

Innago: $0/month core platform, no unit or user limits. Revenue comes from optional add-ons (tenant screening reports, premium support) and a small per-transaction fee on rent payments, not from a subscription.

WHO EACH ONE IS BUILT FOR

DoorLoop targets landlords and property managers with roughly 80 or more units, where the per-unit rate clears the $199 monthly minimum, who want an all-in-one platform and are willing to pay for strong support and deeper functionality (owner portals, custom branding, open API).

Innago targets small to mid-sized landlords, with 97% of its own reviewers coming from small businesses. It’s the tool for someone who wants real functionality, not a stripped-down free trial, without a subscription.

FEATURE DIFFERENCES WORTH KNOWING

Both include tenant screening, online rent collection, and maintenance tracking. DoorLoop adds owner portals and customizable branding, useful if you manage on behalf of other owners, plus an open API for connecting outside tools. Innago includes electronic lease signatures and customizable invoices/late fees in its free core, features some paid platforms charge extra for.

THE ACTUAL DECISION

If you’re under about 80 units and want to avoid a large monthly bill, start with Innago. It’s not a trial version, it’s the real product. If you’re managing roughly 80 or more units, especially for other owners, and want dedicated support behind a paid platform, DoorLoop’s depth is worth the cost. Don’t pay DoorLoop’s $199 minimum for a portfolio Innago already handles for free.

Read the full reviews: DoorLoop Review and Innago Review.

FAQ

Is Innago really free? The core platform is $0 with no unit or user limits. Innago earns from optional add-ons such as tenant screening reports and premium support, and a small per-transaction fee on rent payments.

How much does DoorLoop cost compared with Innago? DoorLoop One is $2.50 per unit per month ($1.50 above 100 units) with a $199 minimum, Connect is $4 per unit with a $299 minimum, and Multiply is $5 per unit with a $399 minimum. Innago’s core platform is $0.

Which is better for a small landlord? Under about 80 units, Innago, because DoorLoop’s $199 minimum applies regardless of unit count.

Related

• DoorLoop Review
• Innago Review
• Which Property Management Software Is Right for You?