Smoobu Review: Features, Pricing, and Who It’s For
- October 26, 2026
Short answer: DoorLoop sells three plans on yearly billing: One ($2.50 per unit a month, $1.50 above 100 units, $199 minimum), Connect ($4 per unit, $299 minimum) and Multiply ($5 per unit, $399 minimum). The minimums mean it costs the same at 10 units as at 50, so it only starts to make sense around 80 units. DoorLoop says every plan includes the complete platform, including the API.
Capterra rating: 4.8/5 (713 reviews, checked September 2026).
Monthly, at DoorLoop’s listed rates times units, with the minimum applied.
| Units | One | Connect | Multiply |
|---|---|---|---|
| 10 | $199 | $299 | $399 |
| 50 | $199 | $299 | $399 |
| 80 | $200 | $320 | $400 |
| 100 | $250 | $400 | $500 |
| 150 | $325 | $600 | $750 |
| 300 | $550 | $1,200 | $1,500 |
One drops to $1.50 per unit above 100 units. DoorLoop’s page states no volume discount for Connect or Multiply, so those columns assume none. These are DoorLoop’s yearly-billing rates. Monthly billing costs more: $3.00 per unit ($1.80 above 100 units) with a $239 minimum on One, $4.80 with a $359 minimum on Connect, and $6.00 with a $479 minimum on Multiply. Existing customers can keep their old Starter, Pro and Premium plans and pricing. Prices are from DoorLoop’s own pricing page, checked October 26, 2026.
One stops being the minimum at about 80 units ($199 divided by $2.50), Connect at about 75 and Multiply at about 80. A 10-unit landlord on One pays $19.90 per unit and a 5-unit landlord $39.80. At the minimum, One costs $2,388 a year at the monthly rate. Model the cost at the portfolio size you are heading for, not only the one you have today.
One includes core accounting, leasing, maintenance and payments, showings, owner and tenant portals, a company website, one business number for tenant calls and texts, an AI assistant, unlimited users, unlimited document storage and full API access. Connect adds a Receptionist Agent that answers tenant texts, calls and portal messages around the clock, and free incoming ACH. Multiply adds a Maintenance Ops Agent that runs maintenance from work order to bill and a Lease Renewal Agent that carries renewals from outreach to signature, and DoorLoop says new agents come to Multiply at no extra cost.
DoorLoop supports residential, commercial, community association and affordable housing portfolios. It lists bookkeeping, bank sync, financial reports and QuickBooks integration; rent collection by card or ACH; a leasing suite with listings, applications, e-sign and tenant screening; renters insurance; and a mobile app. For associations it lists dues, late fees, resident messaging, compliance tracking and records; see our HOA guide for how that compares with Buildium and Yardi Breeze.
Landlords under about 80 units pay for the minimum, so compare lower-cost or free-tier options first. Anyone who needs eSignature or payment processing fees in writing should ask DoorLoop before signing, because the pricing page lists neither.
Customer support rates 4.9/5 in independent review data and functionality, including rent tracking, 4.7/5. Owner portals and customizable branding help if you manage properties on behalf of other owners, and the API is available on every plan.
See DoorLoop vs Innago, DoorLoop vs Rentec Direct and Buildium vs DoorLoop for head-to-head comparisons, or DoorLoop Alternatives if you are weighing other options.
How much does DoorLoop cost? DoorLoop One is $2.50 per unit per month ($1.50 per unit above 100 units) with a $199 monthly minimum. Connect is $4 per unit with a $299 minimum, and Multiply is $5 per unit with a $399 minimum.
Is there a unit limit? DoorLoop does not state a unit limit on any plan. The minimums set the floor, so you pay at least $199, $299, or $399 a month.
What happened to Starter, Pro, and Premium? DoorLoop replaced them with One, Connect, and Multiply. Existing customers can keep their current plans and pricing.
Which plan has QuickBooks sync? DoorLoop says every plan includes the complete platform and lists QuickBooks integration among its features. Its pricing page does not break features out further, so confirm the sync details with DoorLoop.
Is annual billing cheaper? Yes. The prices on this page are yearly billing. Monthly billing is about 20 percent higher: $3.00 per unit with a $239 minimum on One.
Which property types does it support? Residential, commercial, community associations (HOA) and affordable housing. For associations, see our HOA guide.
Does it have an API? Yes, API access is included on every plan, starting with DoorLoop One.
Is DoorLoop legit? DoorLoop is an established product with a 4.8/5 Capterra rating from 713 reviews (checked September 2026), and its support rates 4.9/5 in independent review data. The practical risk is cost: the $199 monthly minimum applies at 10 units and at 50, and its pricing page lists no eSignature or payment processing fees, so get those in writing.
Does DoorLoop have a free trial? DoorLoop’s pricing page does not state a free trial, so ask DoorLoop before assuming one.
What is DoorLoop used for? DoorLoop is all-in-one property management software for residential, commercial, community association and affordable housing portfolios, covering accounting, leasing, maintenance and rent collection.
AFFILIATE DISCLOSURE: This review contains an affiliate link. If you sign up for DoorLoop through this page, we may earn a commission at no extra cost to you. This does not affect our assessment above.