AppFolio Pricing Alternatives

AppFolio used to publish real per-unit pricing on its own site. As of 2026, its pricing page shows no dollar figures at all for Core, Plus, or Max — every tier now routes to “Get a Quote” or “Book a Free Demo,” with language like “minimum spend and units apply, contact us for details.” That’s worth pausing on: when a vendor stops publishing prices, the number is usually easier to negotiate case-by-case than to defend in public.

What it actually costs, based on third-party pricing trackers and customer-reported rates (not AppFolio’s own site, since it no longer says):

• Core: roughly $1.40–1.49/unit/month, with a $280–298 monthly minimum (a 50-unit minimum applies)
• Plus: roughly $3.00–3.50/unit/month
• Max: roughly $5+/unit/month, with a $7,500+ monthly minimum reported

Take these as directional, not official — that’s the whole point of this page. The one fee that did get confirmed with an exact date: eCheck/ACH payments were free before July 31, 2023. Since then, AppFolio charges $2.49 per payment (or $1.00 if the property manager absorbs it instead of passing it to residents).

None of this makes AppFolio a bad platform — it’s a legitimate, established, feature-rich option. But if not knowing the real number until you’re on a sales call is the dealbreaker, here’s where to look instead.

If you want transparent, published per-unit pricing without a quote call: DoorLoop and Buildium both publish real numbers up front, and Rentec Direct has a long track record with a straightforward per-unit model.

If you’re a smaller portfolio and AppFolio’s 50-unit minimum doesn’t fit anyway: Innago is free for landlords, with fully transparent fees.

We also have a full AppFolio review and a broader AppFolio Alternatives comparison if you want the full picture rather than just the pricing angle.

Pricing and fee figures above reflect publicly reported data as of September 2026, confirmed directly against AppFolio’s own live pricing page — always confirm current rates directly with AppFolio before budgeting, since SaaS pricing changes frequently.